A conversion is an online process within a business where a visitor to the company website accomplishes a needed process – for example the completion of a survey form, or confirming a purchase. The total percentage of visitors who convert is known as the conversion rate. The inflowing traffic to your company website must then be monetized. The percentage of website visitors who complete the needed process – or the conversion rate – one of the most essential Key Performance Indicators can be found, as the main objective of any business is of course to form a profit.

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